5 Year Anniversary
Stylideas

It's amazing to think, but exactly 5 years ago Lord Sugar and I started AvenTOM, our business together. Cynics may say The Apprentice is all for show. But I can tell you as soon as I won a lawyer was instructed to act on my behalf and all the necessary legal documents were created to form the company AvenTOM Ltd, so Lord Sugar's £250,000 could go into the Bank account in return for his 50%.  I then rented a space in his Loughton Office and we were off. The desk I took had been previously used by Tim Campbell from Series...

Great night at the QVC Beauty Excellence Awards
Stylideas

It was a real pleasure to attend the QVC Beauty Excellence Awards and have Stylfile Infuse nominated. And a great pleasure to meet the lovely Ariane Poole (Ariane Poole Cosmetics) and hear how great she thinks the StylPro is. Ariane has been an international makeup artist in the fashion and beauty industry for over 35 years, and has worked with celebrities, top models, photographers and even royalty... It was always her dream to create cosmetics that solve our makeup dilemmas, products that are easy and quick to use, fun and innovative and above all deliver results. So, after 4 very successful years as Boots No7’s...

Happy World Photo Day!
Stylideas

We hope you're having a good makeup day and taking lots of fab pics  wherever you are in the world, to celebrate World Photo Day today. Hosted on August 19th, #Worldphotoday is a global photography celebration that’s uniting local and global communities in a worldwide celebration of photography. By using technology to connect with ordinary people that love taking photos, World Photo Day is using those connections to promote a passion for photography that positively impacts our communities. “Photography is a powerful method of communication that we can use to uplift, inspire and initiate change in our world”, says World Photo...

Father's Day is fast approaching. Give Dad 'Happy Feet' with our great Stylfile offer (and we don't mean the movie)! BUY the amazing Stylfile Clipper and get the Stylfile Extra Strong file FREE! Click here for details. Order by June 10 for FREE delivery use the code DAD in time for Father's Day. With the Stylfile Clipper, Dad will never miss the bin again when he cuts his toenails as it's guaranteed to trim without the Ping!  The Stylfile Extra Strong nail file is perfect for the toughest natural nails and has a built in nail skimmer and cuticle pusher, so perfect...

Inventor has stopped inventing just long enough to enjoy one of these delicious homemade cupcakes for his birthday!

StylPro causing a bit of a ‘stir’ in the beauty industry
Stylideas

Since launching my latest invention, the StylPro Makeup Brush Cleaner and Drier at Professional Beauty Show at the end of last month, it’s already been whizzing up a bit of a stir in the beauty media.METRO praised it in a beauty gadget feature yesterday, saying “…in seconds even the grubbiest brushes are clean, bacteria-free, dry and ready to use.”COSMOPOLITAN put StylPro to the test in the Cosmo Beauty Lab saying “…this clever contraption claims to be faster and more hygienic than traditional cleansing methods. It uses a centrifugal spin technology, which allows brushes to dry and be re-used in a matter...

Now January sale shopping is in full swing and I'm thinking about the next product launches and how to value my new products, a trip to the shops with my little boy Jack has really got me thinking.... 18 months ago my little boy Jack was getting a scooter for his 1st birthday and needed a helmet to go with it. Having done some research a standard helmet was around £15, but while looking I also found an amazing cycle helmet... in the style of a dinosaur! At £35, this seemed a ridiculous purchase at the time but I had...

It’s that time again…we are awaiting the revelation of the hard fought winner of this series of The Apprentice…who will Lord Sugar choose? And what will happen to them next? Is it all for TV – or does the story carry on into the real world? As a previous winner, I’m often asked what I do now. I’m still working with Lord Sugar and can honestly say The Apprentice has changed my life for the better. We have now sold over 1,000,000 Stylfile’s and have new inventions on the horizon for 2016.  On a personal note since being Hired in the...

How carrying out this 'blue job' just got easier
Stylideas

My husband has always been in charge of cutting our children's nails. Ever since the girls were babies I've been nervous about nipping their skin, so it quickly became what is known in our house as a 'blue job.'

     Getting a good nail shape and taking your cuticles will help give you a salon-finish. Try the Stylfile Mani Pro from Apprentice winner Tom Pellereau. The S shape helps get a even length on your nails and the new version has a nail cleaner and cuticle pusher built in.   Thank you to Blog Me Beautiful for the review See the full blog @ blog-me-beautiful  

Big thanks for the lovely review on our Stylfile Infuse...   Curved Nail File The Stylfile Infuse Moisturising Nail File has the trademarked curved style that helps create a fantastic shape to the nail without any effort. There are two sides to the nail file, a course one for shaping and a smoother side to finish the nails.   Almond Cuticle Oil The revolutionary addition to this Stylfile nail file is the built-in cuticle oil. Which is fantastic at ensuring you moisturise your nails regularly. The almond cuticle oil did a great job at hydrating and strengthening my nails –...

Check out the June issue of Take a Break featuring Stylfile Mani Pro   Get your Stylfile Mani Pro @ stylfile.com/products/mani-pro

Big thanks to Secret Style File for the lovely review on our Stylfile Inventions. You can read the full review here: secretstylefile.com/addicted-to-stylfile     I enjoy doing my own nails but because I can’t sit still and being pressed for time I am always looking for quick and easy solutions. Lately I have been totally addicted to Tom Pellereau’s Stylfile range with user-friendly nail grooming accessories for beauty experts, emergencies and even a baby range. Here are a few of my favourites ♥     The S-shaped curved nail file follows the shape of the nails, meaning it is easier to...

  Thank you @LBQblog for the lovely mention of Stylfile in your blog, we love to hear that you enjoy our inventions :-)    If I was a very wealthy woman I would undoubtedly pay for a manicurist to look after my hands on a weekly basis. Using m digits for a living puts them under immense strain, causing my hands to become dry and my cuticles somewhat embarrassing after only a couple of days away from the manicurist's chair; my nails often split and chip, while polish only lasts a couple of days before looking worse for wear. As a result...

  Over a third of Brits are not proud of their nails, according to research by nail care brand Styfile. Dry and damaged hands and nail beds were among the top complaints from survey respondents.   The research also suggests that many people don't take good care of their hands and nails on a regular basis, and don’t protect them from chemicals such as bleach or washing-up liquid; 78% revealed that they never use washing-up gloves. 16% of those surveyed said that they never moisturise their cuticles, and Styfile also found that 10% of those actually thought the cuticle is...

Huge thanks to Sophie Eggleton for the blog on our Stylfile range following the afternoon Event with Inventor Tom Read the full blog here: sophieeggleton.blogspot.co.uk/2015/05/stylfile-event-at-drink-shop-do.html       You may remember his original idea, showcased on the show. Well there is a whole range now stocked in the likes of TESCO and AMAZON.  He ran with the concept of a curved file....and added some extra bonus features for the products that followed. They can now clean under the nail and push down cuticles. One snazzy gold one even releases almond oil to nourish and ease the stubborn cuticle area. He's also...